In the vibrant surf haven of Capo Beach, CA, the tale of Dragon Eyewear unfolded in 1993 within the garage of its visionary founder, Will Howard. Fueled by an unwavering passion for the sea, snow, and land, Dragon set out to craft top-tier eyewear and accessories. Born in the heart of the surfing community, Dragon's exceptional craftsmanship swiftly gained acclaim, stretching from the shores of Florida to the waves of Hawaii and even as far as Australia and Europe.

What began as a pursuit to create high-quality, high-performance gear evolved into something much greater. Dragon transcended its roots to become a symbol of pushing boundaries and embracing a frame of mind that drives individuals to be risk-takers, boundary-breakers, and change-makers. The brand's technical design and rider-inspired styles are more than just accessories; they signify a lifestyle committed to the triumph of simply trying.

Dragon's innovation extends beyond aesthetics, with a fusion of action and aesthetics resulting in game-changing eyewear. From the color- and clarity-optimizing LUMALENS sun technology to the revolutionary NFX frameless snow goggles, each creation reflects a commitment to excellence. The brand's dedication to environmental consciousness shines through its eco-friendly initiatives, such as the PLANT-BASED RESIN collection crafted from sustainably grown castor beans and the UPCYCLED line that repurposes single-use plastic bottles. Dragon isn't just disrupting the status quo; it's navigating the currents toward a more sustainable and environmentally conscious future, inviting adventure enthusiasts to join in the journey.